Dominik Gabel

Digital Marketing &
Funnel Specialist

Digital Marketing & Funnel Specialist

Bridging strategy, creative execution and performance marketing to build complete digital growth systems.
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Contact Me
Download CV
Contact Me

(formerly MAN Energy Solutions)

Worked on Campaign support for employer branding and digital/print ads for one of Germany’s leading industrial engineering firms driving decarbonisation and sustainable shipping solutions.

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Part of the team responsible for developing and executing full-funnel lead generation campaigns for premium fitness studios, contributing to the agency’s rapid growth and “Entrepreneur of the Year” recognition.
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Campaign ideas and concept work for craft & heritage beer brands under the Bitburger Group umbrella, including strategy for product launches and digital / print media support with weekly client coordination.
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Strategy
Creative
Execution

Campaign strategy

Concept development and positioning for performance-driven campaigns —
translating business goals into scalable marketing systems.

  • campaign concepts
  • funnel architecture planning
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Ads, landing pages & funnels

Building conversion-focused landing pages and paid ad funnels, combining traffic acquisition, user journey design and CRM-driven lead management.
  • High-converting landing pages & multi-step funnel systems
  • CRM integration with automated lead routing
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Paid Media & Automation

Execution and optimisation of Meta campaigns, lead tracking and automated email sequences to maximise performance and efficiency.

  • Meta Ads setup, optimisation & budget management
  • Automation workflows & performance-based email nurturing
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Strategy.

Campaign strategy

Concept development and positioning for performance-driven campaigns — translating business goals into scalable marketing systems.

campaign concepts
funnel architecture planning

Creative.

Ads, landing pages & funnels

Building conversion-focused landing pages and paid ad funnels, combining traffic acquisition, user journey design and CRM-driven lead management.

High-converting landing pages & multi-step funnel systems
CRM integration with automated lead routing

Execution.

Paid Media & Automation

Execution and optimisation of Meta campaigns, lead tracking and automated email sequences to maximise performance and efficiency.

Meta Ads setup, optimisation & budget management
Automation workflows & performance-based email nurturing

Selected Cases

Lead generation funnels built for premium fitness studios

social media ads
landingpages
performance marketing
automation workflows

Full-funnel marketing systems developed for high-end fitness studios across Germany.

  • Developed seasonal campaign concepts (e.g. New Year acquisition campaigns)

  • Built and optimised 25+ landing pages and multi-step funnels

  • Implemented HubSpot CRM integrations and Zapier automations

  • Executed and optimised Meta Ads campaigns
(formerly MAN Energy Solutions)

Employer branding campaign support

social media ads
print media production
video production support
graphic design execution

Support an employer branding initiative aimed at attracting skilled engineers and technical professionals.

  • Contributed to campaign concept development and visual positioning

  • Executed social media ad creatives and digital campaign assets

  • Developed large-format print and out-of-home materials

  • Supported video production and cross-channel content execution

Craft beer brand collaboration
with Iron Maiden

product concepts
digital & print assets
international collaboration
graphic design execution

Contributed to the development and launch of a limited-edition craft beer collaboration between Crew Republic (part of the Bitburger Group) and Iron Maiden.

  • Contributed to product and campaign concept development

  • Developed visual assets across digital and print channels

  • Supported cross-channel rollout for a limited-edition release

  • Collaborated with internal and external brand partners
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Core Skills &
Used Tools

Core Skills

Used Tools

Performance & Growth Systems

  • Campaign Strategy & Positioning
  • Lead Generation & Funnel Logic
  • Paid Media Optimisation
Hubspot
META Studio
Zapier

Funnel & Web Development

  • Landing Page Development
  • Multi-Step & Multi-Site Funnel Architecture
  • CRM Integration
  • Marketing Automation Workflows
Figma
Wordpress
Elementor

Creative & Visual Execution

  • Ad Creative Development
  • Social Media Assets
  • Print & OOH Design
  • Packaging Concepts
  • Visual Communication
InDesign
Photoshop
AfterEffects
Illustrator
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Professional Experience

Performing Systems

Digital Marketing & Funnel Specialist
2025 | Full-Time

Premium fitness marketing agency specialised in lead generation and growth systems for high-end fitness studios across Germany.

  • Developed and executed full-funnel lead generation campaigns
  • Built and optimised 25+ landing pages and multi-step funnel systems
  • Managed Meta Ads campaigns including testing and performance optimisation
  • Implemented CRM integrations (HubSpot) and automation workflows via Zapier
Self-Employed

Freelance Web Projects
2023 – Present

Independent web development and digital marketing support for small businesses and personal brands.

  • Designed and built visually compelling, brand-aligned websites
  • Crafted landing pages and online experiences that communicate the client’s story
  • Delivered digital assets and campaign materials that resonate with audiences
  • Managed client communication and project execution independently
I*AM Intelligent Design

Graphic Designer
2020 – 2024 | Full-Time

Creative agency working across branding, campaign development and cross-channel communication for national and international clients.

  • Developed visual concepts and campaign assets across digital and print
  • Designed social media ads, large-format print and marketing materials
  • Contributed to employer branding and product communication projects
  • Collaborated closely with creative teams and brand stakeholders

Open for Opportunities

Currently available for marketing roles, campaign support and freelance collaborations across digital and creative projects.
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